"It was quite challenging to achieve face expressions that were believable," Guillem told Wired. By clicking on the "Accept & Close" button, you provide your explicit consent to the processing of your data to achieve the above goal. The distracted boyfriend meme is a meme based on a 2015 stock photograph by the Spanish photographer Antonio Guillem. The base of the Distracted Boyfriend meme is a stock photo of a man looking at the butt of a woman walking away from him, while his girlfriend looks at him disapprovingly. [37] In September 2018, Sweden's advertising ombudsman determined the internet service provider Bahnhof had broken rules against gender discrimination when it used the meme in an advertisement which portrayed Bahnhof's employment opportunities as the attention-stealing woman and the ignored girlfriend as "your current workplace". [27] Clair Valentine of Paper listed the meme as one that defined the year 2017, writing, "They say that often, the most specific stories are in fact the most universal, and this meme's absurd popularity proves that point beyond a shadow of a doubt. This iteration labeled the man as Phil Collins, the woman as pop music, and the girlfriend as prog music. "[1], Some brands started using the meme when it started going viral. None of us could imagine the media repercussion that it has reached right now. "[28], The meme made various lists of the top memes of 2017, including NDTV[29] The Next Web,[30] PC Magazine,[31] The Ringer,[32] and Narcity. Please try again in a minute. [35] In April 2018, this meme won the Best Meme of 2017 category at the 10th Annual Shorty Awards. By the way, other images of that series, where all of the three models can be seen in different poses, also found their way to the social networks, allowing people to be creative about how the story of the distracted boyfriend could end. [21] In early June 2018, film writer Peter Goldberg posted on his Twitter account a scene from Charlie Chaplin's 1922 short film Pay Day with a format similar to the distracted boyfriend meme. Meme-makers can use this formula to change the meaning to show transitions in almost any situation. People label the individuals to create different interpretations of the image. [11], The models "Mario" and "Laura" say they first learned about the memes based on their photograph when people started posting them to their social media accounts. [38], wedding of Prince Harry and Meghan Markle, "I didn't know what a meme was, says Distracted Boyfriend photographer", "The 'Distracted Boyfriend' Meme's Photographer Explains All", "The spurned girlfriend from the 'distracted boyfriend' meme thinks everyone 'has been the girl in the red dress, "The Story Behind That Viral 'Distracted Boyfriend' Meme Photo", "The Story Behind The Stock Photo That Launched A Thousand Jokes", "Why that "distracted boyfriend" stock photo meme is suddenly everywhere", "The distracted boyfriend is everyone's favorite new meme", "Thanks to the Distracted Boyfriend, We're Living in a Golden Age of 'Object Labeling' Memes", "The 'Distracted Boyfriend' Meme Has An 18th Century Version That People Are Going Wild For On Twitter", "5 brands insert themselves into the viral 'distracted boyfriend' stock picture", "The 'Distracted Boyfriend' meme gets a biblical makeover", "Teens Brought Their Meme Brilliance To The National School Walkout", "How memes became an agent of protest in 2018", "Woman In Distracted Boyfriend Meme Is Perpetually Shocked In Other Stock Photos", "This 18th-century painting looks like the Distracted Boyfriend meme", "Meghan Markle & Prince Harry's Coin Just Got Turned Into The Funniest Meme", "Did Charlie Chaplin Invent the Distracted Boyfriend Meme?

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